The challenge
About Ian Fleming Classic Bond Collection
His name is Bond—James Bond.
The James Bond spy adventures have inspired a billion-dollar movie franchise and needs no introduction. In this collection of James Bond audiobooks, which includes 12 novels and two short story collections. The James Bond Collection boasts a star-studded cast of narrators, with a different actor performing each of Fleming's celebrated novels. The notable voices include Dan Stevens, Rory Kinnear, Bill Nighy, Damian Lewis, Toby Stephens, Hugh Quarshie, Hugh Bonneville, Samuel West, Jason Isaacs, Rosamund Pike, David Tennant, Martin Jarvis, Kenneth Branagh, Tom Hiddleston, and Lucy Fleming.
High-level goals
1. Awareness 
Drive awareness— help new customers discover the James Bond series of audiobooks on Audible and leverage this to build brand consideration, new member acquisitions, unit sales, and app downloads.

2. Revenue
Drive revenue and new unit sales.
My role

1. Research
2. Illustration
3. Typography
4. Brainstorming
5. Design sprints
6. Creative direction
7. Pitching
8. Design
Design Process
It's fair to say creating the artwork of an Audible Original is one thing, but creating a new series of artwork for Ian Fleming's enduring spy thrillers is an entirely different proposition altogether.

It was not that long ago that I found myself sitting in a large conference room in London, on a sunny Wednesday afternoon, scribbling furiously in my notebook, surrounded by Audible bigwigs and head honchos from the Ian Fleming Estate. The much loved Bond books were finally going to be adapted for the audio format, and they had a handful of celebrities onboard to narrate, and they wanted me to lead the art direction. The campaign would have a big media budget and come to life in digital display and out-of-home executions. Woah, this is huge I thought. I could barely contain my excitement, to have the chance to create experiences for millions of people is a designer's wet dream.

The brief was simple "Reimagine the James Bond artwork, and throw in a collection piece too while you're at it, that evokes the themes and era of the books without appearing dated. Oh, and there must be cohesion between the artwork— in other words make them look like set."

While this launch may seem simple on the surface, it was easier said than done. How do you even begin to approach something like this? Well for me it all began with research. Being a big fan of the Bond book art (My adoration for Bond book art came in the mid 2000s, when I was gifted a set of 1962 Signet reprints) I knew I had to start there. These days Bond’s contemporary image is closely aligned with the movies, but the novels vividly evoke the setting and atmosphere of the period - and we knew the artwork had reflect that and not align more with the film franchise.

After trawling through many art books, websites and seeking out fellow artists who had experince working with big established IP's, I started to conceptualise some ideas. I knew early on that I wanted the typogrphy to feature prominently on the artwork: it had to nod to the period the books were written but be contemporary and a little edgy too.

After deciding on which approach I thought was the most promising, I took a chance and skipped over the usual moodbaord repertoire and started designing the main collection artwork only. This would allow me to get feedback without losing to much time should they decide to send me back to my desk with my tail between my legs. Luckily for me they loved it.

With this new creative direction as my visual steer I set about designing the rest of the collection. As is to be expected, there was some negative feedback to some of the artwork but after a few tweaks here and there— I nailed it.
The Solution
Final Artwork
I wish I had a fraction of the panache and style these James Bond covers have. Not only do they work as a whole but they have this almost mesmeric abbilty to grab you from a distance, and make you want to collect your favourites. Style, atmosphere, edge just like James Bond himself. 
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